Bob Iger and Disney’s strategy for Star Wars in China, and it’s not at the China Box-Office.

Your Thread to the Middle Kingdom
Bob Iger and Disney’s strategy for Star Wars in China, and it’s not at the China Box-Office.
Star Wars’ Pre-Chinese New Year Release Dates Has Adversely Affects its China Box-Office Take – But, Will it Affect its Merchandising Growth Long-Term? By Ryan